The opening keynote of the Blog World Expo is underway in Vegas. Richard Jalichandra of Technorati is walking the audience through highlights of their State of the Blogosphere survey work to be released starting Monday as a five part series.
If you’re interested in looking at the characteristics that separate the top tier bloggers from the lower tier it all comes down to hustle. That’s pretty mych true of any profession, but that hustle takes a different form for blogs.
The average top-tier blogger posts 10 or more times per day and utilize 5 or more web 2.0 apps.
Perhaps the most interesting facts for social marketers are the way bloggers interact with brands. 90% talk aout specific brands, and 80% talk about customer service experiences. That should be enough to make any company take blogs seriously. However, the more relevant stat is the fact that 61% of bloggers report they are influenced by other bloggers discussion of products, services, and customer experience.
In short, whether you are online talking about your company. product or brand or not, there is an active and vibrant discussion of it taking place. You need to decide whether or not you want to be part of it.