Archive for the 'Self-Promotion' category

WSJ: Candidates Have Tamed The Blogs

In an article that is about 50% amusing and 50% complete BS, the Wall Street Journal’s Lee Gomes takes a look at candidate use of the Internet (subscription required). It’s disguised as a piece of “reporting” but yet he apparently didn’t talk to a single online strategist from either party to confirm his argument that today’s candidates have mastered this web thing.

Today’s campaign Web sites are evolving into complete portals about the candidates. In addition to the appeal for money and candidate bio, you’ll find pictures, videos and social networks. More often than not, a candidate’s site will even include links to outside news articles about the campaign, or at least those that don’t put it in a bad light…

As candidates deal with the Web, they will start to learn that many Web users have an extremely high opinion of themselves and the online lifestyle they are now leading. Last week, Joe Biden responded via a Webcam to a question posed to him via YouTube. The response was called “a milestone in presidential politics” by one blogger, as though it marked the first time a candidate had ever been asked a question by a citizen.

The rest of the article is full of similar fluff. It’s pretty ridiculous actually. The worst of it is probably this passage:

The [Vote Different] ad came to the attention of political reporters (them again) as well as the Drudge Report and as a result, millions saw it. So now there is a new concern: that the Web will be home to similar kinds of video hit pieces for which no one will claim sponsorship.

But I think we’ll be OK. Someone, somewhere always manages to smoke these things out.

Oh, I see. It was because of political reporters that millions saw it. What would we ever do without them? Bloggers had been talking about this thing for more than a week before the media took notice. It’s a good thing the God-given powers of MSM came to shed light on this for the ignorant masses. What I find more appalling is his disregard for the fact that it was those same bloggers with “high opinions of themselves” that did the “smoking out”.

No responses yet

She’s My Girlfriend From Canada. You Don’t Know Her.

Feb 26 2007 Published by under Craziness, Jobs, Self-Promotion, Technology, The Economy, The Internet

It’s sad to see a cottage industry rise up to meet the demand of the nerd set. It used to be if a geeky kid wanted to pretend he had friends he’d cut a picture out of a catalog, slip it into one of the plastic sleeves inside his velcro wallet, and pretend he had a girlfriend. Any questions about here would be met with irritation ad comments that “You don’t know her. She’s not from around here.”

Well, nerdy kids can rejoice. A company has sprung up to meet the needs of today’s friendless dorks.

FakeYourSpace.com, a business founded by Brant Walker… offered users of MySpace.com and similar sites a way to enhance their page with photographs and comments from hired ‚Äúfriends‚Äù ‚Äî mainly attractive models ‚Äî for 99 cents a month each.

The company was shut down after the royalty-free photo service they were using to supply the pictures demanded they stop. Oddly, they expect to be back up and running quickly after securing models for the effort.

I guess there may be more money in this than I would have assumed. I guess the $5 per lawn the little spaz down the street charges me has to go somewhere.

No responses yet

The SuperProposal

A friend of mine sent me a link to the SuperProposal. It’s the effort of some guy to get a corporate sponsor for his proposal to his girlfriend during the Superbowl.

The Goal – To Propose to My Girlfriend on National TV During the 2007 Superbowl in Miami

The guy wanted to raise enough money to buy an ad, and was asking for contributions, but only hit the $100k mark (versus a $2.5 million ad). So now he is hoping a corporation will help him out and he’s going to donate the dough already raised to charity. So he gets credit for this grand romantic gesture, and also gets credit for this grand philanthropic gesture.

On behalf of men everywhere that a) now feel inadequate for their own minor league proposal b) feel guilty because the most generous thing we have done lately is pre-order girl scout cookies, and c) also have to face a wife who says “why can’t you be more romantic like that guy”, I hope and pray that someone kicks this guy really hard in the junk.

2 responses so far

Aleksey Vayner

Oct 16 2006 Published by under Craziness, Jobs, Marketing, Miscellany, Self-Promotion, The Internet

If you have ever had a friend who fabricated much of their life, or if you caught last week’s episode of How I Met Your Mother, you should relate to this one. I once discovered that a very good friend of mine was passing off details of my life as his own when he met people.

A mutual acquaintance one day began to tell me of an experience that Dan* had related to her. As she got into the details, I realized she was telling me about an event from my own life. I corrected her and suggested she may have been confusing something I had told her at some point. She told me they had just discussed this the day before, so she was quite sure it was him.

When I confronted Dan*, he denied ever having told her that story. When I asked why he would pass of my life as his (especially considering that my life is not all that interesting), he again denied it.

I was willing to give him the benefit of the doubt, but related the event to a third person. They confirmed that Dan* had told them the same story on more than one occasion.

I’m sharing all of this merely as a way of introducing Aleksey Vayner. He has been making the rounds on the Internet based purely on his ability to make stuff up. It has generated a lot of buzz, and resulted in this article in The New Yorker.

On its face, Vayner‚Äôs C.V. may be the world‚Äôs greatest, which raises the question of why he‚Äôs looking for an entry-level finance position‚Äîthe fallback for so many unremarkable Ivy Leaguers who lack dual backgrounds in espionage and Eastern medicine… Meanwhile, Vayner‚Äôs legend grows, like that of a latter-day Paul Bunyan. Acquaintances report hearing that he is one of four people licensed to handle nuclear waste in the state of Connecticut, that he must register his hands as lethal weapons at airports, and even that he has killed two dozen men in Tibetan gladiatorial contests.

As one poster to the Yale Alumni web site put it, “A guy with this level of grandiose and delusional thinking would either be homeless or president in twenty-five years.‚Äù

Based on my own experience, I’m betting for “homeless” but who knows.

* Names have been changed to avoid admitting I know the real person. He has likely violated parole again and is probably being sought by law enforcement personnel in as many as three states.

No responses yet

Enough About You, Let’s Talk About Me For A Minute

Oct 10 2006 Published by under Democrats, Marketing, Miscellany, Politics, Republicans, Self-Promotion

The Advertising Club of New York is hosting a breakfast event next week to discuss political advertising. Normally events like this include a lot of people who do TV, radio and direct mail marketing. The Advertising Club, however, is opening this up to a discussion of online advertising as well. It should be interesting.

One of the topics I have proposed is a discussion of why campaigns are spending an ever-larger chunk of their money on TV, when TV viewership is declining steadily, increasingly fractured and more frequently skipping your commercials with TiVo. Online ads can be usually be targeted geographically, by age, and by gender. More and more membership based sites will even match their users to your voter file so you know you’re actually reaching your universe of potential voters.

It should be an interesting discussion. If you’re interested in attending, check out their event site for further details and to register.

No responses yet

« Newer posts Older posts »